You Must Have an Income Goal
Without an income goal of a certain number of dollars per year or a specific sum by a given date, most people have trouble directing their moneymaking efforts. They wander from one idea to the next, earning little or nothing from each idea.
This lack of a specific income goal has, I believe, caused me the loss of nearly half a million dollars in my lifetime. Why? Because for about fifteen years I had only four goals in life. These were (a) to earn more money, (b) to hold a top executive job, (c) to write successful books and articles, and (d) to run several profitable spare time home businesses.
For about five years these goals worked well for me. My income and responsibilities increased, as did the number of books carrying my name as author. Then my income leveled off—for about six years it didn’t vary by more than $1,000 per year.
It was during one of my “sky-analysis” sessions that I suddenly realized that I was in a rut. True, it was a fur-lined rut that 99.5 per cent of the people in the world would love to be in for the rest of their lives.
But I wasn’t making progress. Why? I had goals; I worked hard; I lived a wonderful life; I was happy, but unhappy. Why was I unhappy? I wanted to earn more money. And why didn’t I earn more; why had I topped out at a high level? Because I lacked specific income goals.
Tags: Business